Marketing trends and channels evolve over time. While some trends come and go quickly, email has remained a consistent and powerful channel. In fact, email continues to be the top channel for content marketing, with 87% of B2B marketers and 77% of B2C marketers using it to nurture their audience.
Email marketing can even amplify your other marketing channels, such as social media. However, marketers still face significant challenges in their email marketing efforts. One key challenge is the time it takes to create great-looking emails from scratch. Without efficient tools, marketers can spend a lot of time creating and sending out emails that don’t look stunning, hindering productivity and ROI.
Many companies settle for this situation because they’re not ready to invest in a tool to simplify the process. However, email marketing tools don’t have to be expensive. Plenty of free email marketing tools can help you save time and money.
Read on for our list of the top free email marketing tools:
1. HubSpot Email Marketing
HubSpot, best known for its marketing automation platform, recently launched a free email marketing tool that can support many small business transactional email needs. Whether you need to send kickback emails from lead offers, thank you emails after purchase, or promote current campaigns, HubSpot Email Marketing’s free version can handle it. One of the best parts of HubSpot’s free email tool is its ease of use, featuring a drag-and-drop visual editor and ready-made templates.
HubSpot Email Marketing stands out due to its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools to create a centralized contacts database, organize it in lists, and manage and track email performance.
2. Sender
Sender is one of the best free email marketing tools on the market, offering features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge by choosing from a template and customizing it with elements like images, videos, and text. You can even personalize your newsletters for each recipient for greater impact.
Sender’s robust analytics feature allows you to track who opened your emails, clicked on the links, and more. It helps you build accurate buyer profiles based on subscriber actions, optimizing your existing email strategy and crafting compelling offers.
3. Sendinblue
Sendinblue is a marketing communication platform featuring both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all templates are responsive, and you can preview your results to ensure your design looks perfect on any screen.
Sendinblue also offers features like A/B testing and segmented recipient lists, taking the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
4. Omnisend
Omnisend is a sophisticated ecommerce marketing platform integrating all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. Omnisend allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.
You can utilize comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes, and gift boxes to further optimize your email performance.
5. SendPulse
SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent at the right time based on user behavior, event triggers, and other variables.
SendPulse’s subscriber rating feature is excellent for identifying your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rates of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age, and job role.
6. Benchmark Email
Benchmark Email is a great option for designing responsive emails that look great on any device. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers, and text to effectively convey your message.
You can choose from tons of pre-designed templates based on industry, type, and occasion. For those who are more HTML savvy, you can use the code editor to build emails from scratch. The dual-view feature lets you see your email design as you’re editing it, simplifying the entire email creation process.
7. Mailchimp
Mailchimp is a leader in email marketing tools. Their free plan provides basic email marketing features such as email creation and scheduling. What makes Mailchimp a great email marketing tool is its smart recommendations feature, which provides valuable audience insights to optimize your marketing efforts.
Designing emails on the platform is easy with the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders, and more.
8. MailerLite
MailerLite stands out among free email tools with sophisticated features like the landing page builder and the pop-up customizer. In addition to basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.
You can create responsive landing pages to match the emails you send, improving your chances of driving conversions. Run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides a comprehensive campaign report containing important stats like click rate, unsubscribe rate, open rate, and more.
9. Mailjet
Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Customize any pre-designed template to create responsive emails that impress any recipient, no matter the device. The platform’s real-time collaboration feature allows for seamless team collaboration.
Mailjet lets you add dynamic content to create personalized and relevant emails for each recipient, leading to better results. You can also integrate the platform into your CRM and easily manage your mailing list through a single dashboard.
10. Moosend
Moosend is an excellent email marketing tool that lets you automate repetitive tasks, saving you time. Design behavioral email campaigns based on your subscribers’ information and activities. Use advanced segmentation to send highly accurate emails to each recipient, increasing open rate, click-through rate, and ROI.
Moosend provides detailed campaign performance reports so you know exactly how to optimize your campaigns for better results. You can even integrate it with your favorite apps to seamlessly pass on vital information between different tools. It’s also one of the only free email marketing tools that won’t include its logo in your emails.
11. EmailOctopus
EmailOctopus is a simple email marketing tool running on the Amazon SES infrastructure. While the free plan doesn’t offer as many features as some other free email marketing tools, it does allow more emails per month than most.
You can send unlimited emails from as many email addresses as you like, making it perfect for small agencies or entrepreneurs representing other brands. EmailOctopus integrates with third-party apps like MailOptin, WordPress, and Zapier to seamlessly exchange customer data between tools.
Bottom Line
Most of these free email marketing tools come with robust features without needing to upgrade to a paid plan. Small businesses and marketers can make the most of them while saving time and money. Even if you need to upgrade to accommodate your business needs, many of the paid plans are affordable and flexible enough to fit your budget.
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